on Anne R Allen:
Many authors would rather chew off their own arm than stand in the spotlight promoting a book. They say things like, “I don’t want to seem narcissistic,” “I hate being like, ‘Me, me, me!’” or “I just want to write.’” If this describes you, I am here to explain why — and I know this sounds a little harsh — you need to get over it immediately.
(An aside: I get it — finding language that bridges the gap between authentic and promotional can take some thought, and I empathize. But I also hate to see an author not get their due because they are nervous about putting themselves out there. All of this book publicity advice comes from a place of love!)
Below are three ideas that might help you think about leading a book promotion campaign for your book with confidence:
Chris The Story Reading Ape's Blog 
I found this article very helpful.
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Thanks for sharing this article, Chris. I did try to comment on the original, however an error message was generated by good old WordPress, so I’ll comment here. I found most of the article informative and helpful. However, I was a bit concerned at the suggestion that authors should send multiple emails to the same recipients concerning their book. This may be viewed by some on the receiving end of such communications as constituting junk mail, and I have some sympathy with this perspective.As a poet I do understand the need for publicity, but I don’t believe that sending multiple emails is how to make friends and influence people
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