on Helping Writers become Authors:

Say the word “marketing” to a group of writers, and you’re likely to elicit a groan.

Almost anyone with dreams of seeing a book in print can relate to the deflation experienced when it becomes clear that simply writing an excellent book isn’t enough to sell any notable number of copies.

Sooner or later, any writer committed to publishing and selling a book will have to accept that learning how to market the book is just as important, if not more, to the book’s success than the book itself.

This is often a frustrating experience since, in general, marketing is hard for writers.

Why is this?

Continue reading HERE