on Writers Helping Writers:

Ah, the euphoria of holding one’s own book. Nothing compares, does it? In that moment, the months (or years) of writing, revising, editing, polishing, and finally publishing are in the rear view mirror. All we know is the joy of seeing our hard work compressed into pages and fitted with a stunning cover.
We dream of happy readers, bestseller lists, and maybe even awards. And we can have these things…if we haven’t broken the cardinal rule of publishing.

As someone who studies storytelling from all angles, I can spot quickly when the cardinal rule has been broken, and every time, it guts me. Each book starts with untapped potential, ripe with the imagination of its creator, ready to bring something new and fresh to readers. But this one rule, when it’s broken, limits a book’s potential, keeping it from being all it can be.

So, what is this cardinal rule that stands above all others?

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