on Helping Writers become Authors:

While some of us may have known even as children that, “I want to be a writer when I grow up,” few of us probably tacked on, “and a marketer and businessperson and entrepreneur.”

And so it’s little wonder that when we do grow up (or not, as per Neil Gaiman), we may be a tad disillusioned to discover that not only do we need to learn how to write a book, we also need to learn how to market a book.

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