on Career Authors:

Sometimes, even the most successful writers take their eye off the proverbial ball and strike out with a book. While there is no single or simple reason why this happens, I do have a theory on the matter.

I think sometimes, writers forget who they’re writing for, and in doing so fail to craft a book that delivers the kind of experience the readers in their genre not only expect but crave. Today’s post is a checklist you can follow to help keep you on the right path so every time you step up to bat, you’re focused on hitting a home run.

Continue reading HERE