Today’s post includes excerpts from What’s the Story? Building Blocks for Fiction Writing, chapter eleven: “Concept, Premise, and Loglines.” Enjoy!

Most audiences are first introduced to stories as concepts, premises, or loglines.

These are hooks used for pitching and marketing; they draw people’s attention, get them interested in a story, and compel them to buy it.

Writers often start with a concept or premise as the initial idea for a story. It’s certainly not the only way for a story to be born, but identifying a clear concept or premise early on can lend clarity as you work your way through the composition of a story.

People often confuse the words concept and premise and use them interchangeably, but they have different meanings, which are important for storytellers to understand.

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