on Jane Friedman site:

There’s a lot of excellent advice on this blog for getting over the finish line with publishing a novel (and a lot of less excellent advice on the same subject elsewhere!).

But to my mind, there’s something critical to that conversation that rarely gets discussed.

I think because it’s so hard to actually talk about.

A solid story, compelling characters, and strong writing are a great start (especially when you combine that with an accurate understanding of the business of publishing).

But if you want your novel to stand out from the competition, in my experience, it has to have something extra.

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