on Writer Beware:

What Is Junk Book Marketing?

As I define it, it’s one-size-fits-all marketing that’s inexpensive to provide, can be (and usually is) sold at a huge markup, and is often of dubious value for book promotion.

Press releases are a good example. They’re the sort of thing that “everybody knows” should be part of a PR campaign. Like any worthwhile marketing or promotion, however, they need to be tailored to be effective: recipients must be carefully targeted and followed up on.

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