on Anne R. Allen:

Readers love getting to know their favorite authors, and this is where you come in. Often authors post on social media and wait for folks to engage with them. Yes, there’s a bit of that too, but it’s also about how connected you are to your posts.

If you’re just posting and ditching, you won’t get good engagement — ever. Posting something and then not checking back on the page to see if anyone responded is posting and ditching. And believe it or not, sometimes it just takes one person responding, and you commenting back, to get the comments going.

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