on Jane Friedman site:

“Make the audience put things together. Don’t give them four, give them two plus two.”
—Andrew Stanton

“Drama is anticipation mingled with uncertainty.”
—William Archer

Your goal is to get total strangers to read the first chapter of your book and hook them enough to read the second. And the third. And the fourth. And so forth. But what makes readers open a book and keeps them turning the pages?

In part, curiosity and tension.

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