on Writers Helping Writers:

As an author, one of the best ways you can reach new audiences is through podcasts.

According to Edison Research and Triton Digital, there are now 62 million Americans listening to podcasts each week, up from 19 million in 2013. We have about 800,000 active podcasts available to listen to, with a record 192,000 new ones launched in 2019.

It’s a huge market for writers, and hosts are always looking for entertaining and interesting guests—like you!

Once you’re invited to speak on a podcast, it may be tempting to just show up and chat. But for most authors, that would be a mistake for two reasons:

Your goal is to attract new readers/subscribers to your platform.
Those readers are going to be listening to your conversation!

To increase your odds that you’ll make a good impression on your listeners—and perhaps convince some of them to read your work—keep the following tips in mind.