on Just Publishing Advice:

Author promotion is probably the last thing on a new author’s mind when publishing their first book.

Promoting a book is relatively easy. There are plenty of options for book advertising as well as book promotion services.

A new author also has plenty of alternatives when it comes to using free book marketing ideas and tools and social media.

But promoting a book continuously can often lead to your online contacts becoming ad-blind to your book marketing plan. This is why author promotion can be beneficial.

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