on Anne R. Allen:

Does the idea of “branding” yourself or your work make you cringe? (I’m an artist, dammit—not a corporate sleaze bag!)

Are you confused by what “branding” for novelists, essayists, poets, or even general non-fiction writers even means?

Or, conversely, are you sold on the necessity of branding your writing and excited about the opportunity, but completely intimidated by how exactly to go about it?

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