on The Creative Penn:
When you’ve been self-publishing over a decade, it’s easy to see how things have changed for indie authors and where the opportunities lie for publishing and marketing our books. In this wide-ranging interview, David Gaughran discusses the shifts in the industry, starting from zero, book marketing tips, and more.
Show Notes
- How self-publishing has changed in the last decade
- The importance of knowing what genre you’re writing in
- How we all start from zero and sometimes do that a number of times, especially when launching a new pen-name (as both David and I have done!)
- The value of being able to pivot as a self-publisher
- The importance of feeding Amazon clean data
- Why BookBub ads work for those who publish wide
- Why testing ads matters
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