on Build Book Buzz:

Every book needs a press release that announces its arrival.

A book press release is the essential media relations tool that accompanies review copies or tells the media and other key influencers that your book is available, among other things.

And yet, too many authors don’t know how to write one that communicates the right information to the right people.

As a result, they lose valuable opportunities for exposure by distributing a document that doesn’t have the right information in the accepted and expected format.

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