on The Book Designer:

I recently published a novel, the first in a new series and in a new genre. I’m excited and frankly, out of practice. It’s been five years since I published a novel and I feel a bit disoriented. Maybe you can relate.

Have you ever returned to a place you knew well, maybe where you grew up, and were confused by how you didn’t know the place anymore?

That’s how I feel about book marketing.

So much has changed in the intervening years, but luckily the fundamentals of book marketing haven’t changed.

If you’ve never marketed a novel before but want to, or if it’s been a long time since you have, you may hit some roadblocks as you get ready.

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