A couple of years ago, I posted an infographic on How Color Can Boost Your Book Sales. Today, I am sharing some tips on color connotations courtesy of Dan Matthews of Avasam. They will help you create the perfect book cover. Yes, I know we’re not supposed to judge a book by its cover. But we all do, don’t we? A nice book cover will do wonders for your sales.

Some of the color connotations mentioned below will be obvious to you. Even so, keep them in mind for your next book cover, as color connotations have powerful implications for how readers will see your book.

Red color psychology

Since the color red is also linked with danger – such as in the case of poisonous berries in the wild – red definitely attracts attention. That’s why it is used for traffic lights, calls to action, or…