There is so much more you can do with your author newsletter these days beyond simply telling your fans that you have a new book.

Email isn’t just good at bringing you new readers, it’s uniquely good at deepening engagement with your audience. These tricks won’t just help you increase the responsiveness from your list – they’ll also help you make some cold, hard cash too.

Before we dive in to these next-level strategies, please note this is primarily intermediate/expert level stuff. If you are less experienced – or less convinced of the merits of email marketing, like contacting your readers regularly and using onboarders etc. – then read this post on the power of email marketing instead.