on The Book Designer:
Many authors are confused about their branding, either because they haven’t thought it through, hadn’t needed to, or didn’t know where to begin.
When you communicate a clear and compelling author brand, you can attract the right readers and fans and potentially sell more books.
Chris The Story Reading Ape's Blog 
Reblogged this on Claire Plaisted – Author and commented:
This is great, however, how do you brand if you’re a Multi-Genre Author?
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That was really good 🙂
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