on BuildBookBuzz:

In climates like the one where I live, winter begins to wear us down by February. That’s why adding a little fun to your book promotion is so important. It’s fun for you; it’s fun for your audience, too.
And that’s where today’s list of fabulous and fun Friday holidays and special occasions comes in. You can use it to create a blog post that generates comments and shares, get media attention, or start a lively discussion on social media.