One of the most common questions authors ask is: “How can I promote my book without spending money?”

There’s a lot you can do that’s free and effective; I’m listing 10 ideas below. Before acting on them, though, ask yourself these questions:

• Is my book as good as it can be? Does it look and read like anything I’d find in a bookstore or library?
• Is my book’s cover appealing and appropriate for the genre?
• Is my book professionally edited?
• Do I know who will love my book? And do I know as much as possible about those people so I know where I’ll find them both online and offline?

All of this is important because readers are interested in good books. Not so-so books. Not books you rushed through to meet an arbitrary deadline.

And, you need to be marketing…