on Jane Friedman site:

I’ll bet you dollars to doughnuts that you have within 6 feet of you right now either a smartphone or a tablet with the capability of broadcasting video (alsoknown as livestreaming). Not only that, but chances are very good that also installed on your device is an app like Facebook, YouTube, or some other platform that would allow you to livestream.

And even if you don’t have a device, I’d wager that you own some sort of laptop or computer with a built-in webcam and microphone, which you can use to broadcast live video. The problem is, even though most of the world has this technology, very few use it and an even smaller percentage of people will use it to build their business— their platform.

But doing live video broadcasts are an effective way to engage with your target demographic, get them to know and like you, become your fan, and eventually buy from you.