on The Creative Penn:

Finishing your book is a huge accomplishment. Now the hard work begins. J.D. Lasica shares 10 ways you can get the most out of your book launch while remembering that book marketing is made up of different choices for different stages of your author career.

Do you have a marketing game plan for your book launch? After you type the final sentences of your masterpiece, your task is not yet complete, alas.

Before you release your work into the wild, it’s time to turn your attention to getting it read.

I’m mostly talking to you, indie authors (although traditionally published authors who expect their publishers to do all the heavy lifting for their new book are in for a rude awakening). You want to hit the charts and grow your fan base? It starts with a strategic marketing plan.

Veteran authors whose goal is to get wide uptake for their new titles understand that marketing isn’t a dirty word. Simply put, you’re trying to get your book in front of the people who’d love to read it.

Here, then, is a 10-step Book Launch Marketing Blueprint. You don’t need to follow all 10 steps, so dig into the ones you think will give you the greatest return for your time and money.