on Just Publishing Advice:
What is social proof?
The term, social proof, originates from a 1984 book by Robert Cialdini titled, Influence. It is also sometimes called informational social influence.
It is a type of behaviour that assumes other people have more knowledge about a certain situation.
Take a situation when someone is thinking about buying products or services. In today’s online society, it is now almost a natural reflex for potential customers to check for ratings and reviews.
There are many types of social proof apart from customer reviews. These can help you improve the performance of your blog or to help you sell more books.
Chris The Story Reading Ape's Blog 