Content Marketing is a fancy word for promoting a product or service using web content–i.e. writing. Unlike, say, Influencer Marketing, which uses celebrities and other influencers to market a product, content marketing is exactly the sort of thing that we, writers, excel at.

I realized how big a part in marketing it has become when I saw how much need there is for quality writing during my own freelance writing projects. From Press Releases to web copy and blog posts, firms need writers to produce content. This creates an obvious opportunity for any writer who’s happy with deviating from fiction writing.

Content Marketing Stats

As to how big content writing is at the moment, here are some stats:

• Content marketing is 3 times more efficient in terms of leads than outbound marketing.
• 60% of B2C marketers use content marketing strategies.
• 56% of businesses worldwide intend to spend more on…