on The Creative Penn:

As an authorpreneur in the business of marketing and selling your book, your digital marketing platform is crucial and it’s dependent upon generating enough authority and traffic. But you’ll never generate that traffic with just Facebook ads or a few blog posts.

Writing SEO content blogs is an organic way to bring traffic to your author website. However, it does require rethinking about your book’s content. After all, what’s the point of writing a book or having a website if you can’t be found in a simple search?

In general, writing for the Internet requires thinking about keywords and key phrases and this is where thinking about your reader as a Google user is key!

Read on to learn how to market your non-fiction book on your author website using search engine optimization – SEO.