on Just Publishing Advice:

The key to good writing is always about getting the basics right.
It applies to all types of writing and publishing. It doesn’t matter if you write a book, an article, an essay or a blog post. You need to use the same basic writing skills.
There are almost endless literary devices and elements of style involved in the craft of writing. Think here about the writing styles of great writers like Stephen King, Ray Bradbury, J K Rowling and back to Oscar Wilde and Mark Twain.
But as diverse as these writers are in style, they all apply the fundamentals. And so can you.
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