on Jane Friedman:

When I found a good home for my essay collection Anxious Attachments, I knew I would have to take an active role in marketing. After all, while Autumn House Press is a fine press, it’s also small and independent, with no marketing department and limited funds. I published both of my earlier books, Not a Matter of Love and Anthropologies, through university presses—also wonderful, prestigious presses that don’t have marketing departments.

The main problem, however, was me: I knew nothing about marketing and, honestly, didn’t realize I would need to do it.

Because university and small presses published all three books, I can describe to you what those publishers are able to do with their limited resources: