on The Book Designer:

Every author wants to sell books, but making that happen is not getting easier. If you discuss this with your more truthful author comrades, you may find them dividing into two groups: the optimists and the pessimists.
The public may want your book content, but may not want to buy your whole book. There may be one or a few chapters in your novel that many folks love. There also may be some special sections in your nonfiction book that your fans appreciate.
Would offering your book in small bites rather than the whole enchilada be a beneficial strategy?
