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READING, WRITING, AND BUSINESS

Talented authors, especially in fiction, naturally excel with the art of writing.

Talented businessman (and women) who publish their writing have a distinct advantage when it comes to generating sales.

If there were only two books in the world, where one was written by a talented writer and the other was written by a talented businessman, if this was all I knew about the books, I would first want to read the book written by the talented writer.

It just seems to be a better fit, doesn’t it?

But when you visit Amazon, there aren’t just two books to choose from. There are tens of millions. And it’s hard to tell which of those may have been written by especially talented authors, and which are appealing more because of the marketing of businesspeople and which are successful mainly because of the merits…