on BookWorks:

Everyone says you should start a blog to reach more readers, the trouble is it can be hard to know what you should blog about, finding the time to blog is challenging and you’re not convinced it will actually help you sell books.

So, to blog or not to blog?

My answer is usually yes, you should blog, but not on your own blog.

That’s where guest blogging can be more effective.

Let’s dig into what I mean by that.

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