on The Creative Penn:

It’s difficult to get published but finding a reader base for your books can be even more challenging.

Maybe you’ve leveraged every tactic known to ‘writerhood’; newsletters, blogs, paid ads, and various writer-centric websites aimed at readership.

Even writing nonfiction books isn’t a guaranteed path to market awareness of your brand. The challenge of finding readers, standing out from the crowd, becomes more difficult as the crowd swells.

But what can a writer do? After all, there are only so many avenues available to us. The good news is, publishing is a long road, but it is a road with numerous branches that can help us reach our goal of finding new readers.