on Build Book Buzz:

Unexpected, peculiar, and just plain fun February holidays will let you spice up your book promotion next month.

When you combine the right holiday with a message, theme, character, or setting in your book, you can get ideas for an engaging blog post, a lively online discussion, or ways to get media attention.

Try using this strategy every month to keep people talking about your book long after the launch.

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Ideas you can use