on Just Publishing Advice:

Slow pages are terrible for user experience. Who wants to wait for ages for a page to load? Especially on mobile.

Page speed is vital today, and there is no reason to have slow page load times, especially with WordPress sites.

If your average load time for your site is more than three to five seconds, you are losing traffic and readers who will not wait and watch a white screen.

Continue reading at:

How to make sure your blog is up to speed