on The Book Designer:

It can be a challenge to explain to new authors that they need to consider their marketing plans before making arrangements for book design and production.

They want to know why they can’t just publish the book they want to publish and worry about the rest of it later?

After all, many new authors have pictured their first book—the one they’ve been working on for so long—in their minds for a long time. But in book publishing, we don’t plan and produce books to please the authors, we do it to please our readers (and buyers).

Here are five questions you might ask yourself before getting too deep into your launch planning:

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