on The Book Designer:

Today on DO THIS, NOT THAT, we are talking about book signings and author events.

Too many authors spend heartbreaking afternoons sitting behind a folding table at a local store watching shoppers hurry by.

Shoppers see the table and stack of books and immediately pick up the pace as they hustle past, not making eye contact with the author who will cheerfully chirp “Would you like a signed copy of my book?”

It does not have to be like this.

Author events and signings can be SO much more effective if you DO and DON’T handle things in a certain way.

Ready?

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