on Just Publishing Advice:
Successful blogs use exceptional writing skills aimed at their target audience
Writing blog posts might seem like an easy thing to do. Write 500 words on your pet topic of the day, do a quick proofread and then hit publish.
Many blogs and websites use this or a similar formula.
When you start a blog, you know you need content so you start writing as many blog posts as you can.
Then you cross your fingers and hope that people will find and read your blog. Perhaps you also try to promote your blog on social media to your few hundred connections.
Social media can help a little, but successful bloggers know that search engine traffic is the only way to access every Internet user in the world.
But luck alone will not get a search engine to index your posts. You have to make it happen.
Chris The Story Reading Ape's Blog 