on Build Book Buzz:

Odd, unusual, and whimsical October holidays give you a chance to have a little fun with your book promotion next month.

Look for an odd October occasion you can leverage on the short list below, or skim the expanded list on Holiday Insights for one that’s a good fit for your book.

Have a little fun combining the right holiday with your book to spark conversation online, write an entertaining blog post, or even get media attention.

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