This Week in Indie Publishing

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The Authors Who Love Amazon

The e-commerce giant has finally made self-publishing lucrative. But does its dominance come at a cost?

ALANA SEMUELS

TSERING TOPGYAL / AP

For most of Prime Day, Amazon’s annual sales bonanza, an unfamiliar face topped the site’s Author Rank page: Mike Omer, a 39-year-old Israeli computer engineer and self-published author whose profile picture is a candid shot of a young, blond man in sunglasses sitting on grass. He was—and at the time of this writing, still is—ranked above J.K. Rowling (No.8), James Patterson (No. 9), and Stephen King (No. 10) in sales of all his books on Amazon.com. His most recent book is ranked tenth on Amazon Charts, which Amazon launched after The New York Times stopped issuing e-book rankings, and which measures sales of individual books on Amazon. (The company does not disclose the metrics behind Author Rank, which is still in beta.)

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