on Jane Friedman site:
A successful book publicity campaign can bring in a level of media coverage that lands more clients, more brand cachet, more book sales, and additional media opportunities.
That makes hiring an outside publicity firm a big decision, and knowing what to expect on the front end can help you make the right selection and get more out of the experience.
If you’re considering hiring a publicist, here are a few things you should keep in mind.
Chris The Story Reading Ape's Blog 
Reblogged this on Viv Drewa – The Owl Lady.
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Yes, getting a good publicist is expensive and most of us can’t afford it. She provides a good overview and might save new Indie authors from a few of the pitfalls that most of us discovered the hard way. 🙂
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I hope so, Joelle 😀
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