This post was originally posted on the Azure Fire Publishing website.

Creating The Perfect Newsletter

For many authors, the Perfect Newsletter is like the alchemist’s philosophical stone: if we get it right, we can turn our books to gold! The newsletter is our way to reach our readers, create with them a long-standing relationship, make our books known, and even make some friends through the process. We authors love writing and connecting, and the newsletter combines both aspects in one. It should be considered one more hot trend to publishing!

So we spend time creating and putting together newsletters, and our hearts ache when someone unsubscribes. But just what is it that readers are looking for in a newsletter?

Jackie Weger of eNovel Authors At Work recently ran a survey looking for the answer to just that. She had hundreds of responses, and I had the opportunity to look…