on The Book Designer:
If you’re an author in today’s cut-throat competitive marketplace, you need every advantage to convince readers that they should spend their time and money with you versus the millions of other authors.
One of the best ways to do that is by becoming an expert in one or more topics that tie into your book, and then promoting that expertise everywhere.
This remains one of the biggest missed opportunities I see among those who write fiction or nonfiction.
Chris The Story Reading Ape's Blog 
Reblogged this on When Angels Fly.
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She has a good point. And it’s a great way to promote your work passively 🙂
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I thought so too, Jacquie 😃
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Love Joan’s articles, been following her newsletters for years. 🙂
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😃
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