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BOOK GIVEAWAYS

Two of the most popular methods that authors and publishers use to hold contests for book giveaways have changed.

• Amazon Giveaways have undergone a series of changes.
• Goodreads Giveaways changed significantly as of January, 2018.

So 2018 is a good time for a new post regarding how to host a book giveaway.

WHY HOST A GIVEAWAY?

A giveaway is one tool that authors and publishers utilize to help with book marketing.

Following are the main goals for a book giveaway.

• Help create buzz and initial exposure for a new book release.
• Give the author a chance to call attention (in other forms of marketing) to a contest, rather than always calling attention directly to the book.
• Hope that some of the winners will write book reviews.
• Hope that the winners love the book so much that they help with word-of-mouth sales.

When a book is…