by Deanna Cabinian  on Jane Friedman site:

The gist of all marketing advice for authors essentially boils down to: try everything and see what works.

I’ve tried a lot of tactics over the last year toone lov market my debut YA novel One Night and now that I’m launching One Love, my second novel, there are some efforts I’m not going to spend any time on.

Find out more at:

5 Things I’m Not Doing and Things I’m Doing Instead