Two Valuable Book Marketing Statistics

Consider the following two numbers:

• 1 out of 1000. That’s a rough estimate of how many strangers will click on a typical link to an Amazon product page.
• 1 out 40. That’s a rough estimate of how many strangers who visit a product page for a book will purchase the book.

First, we’ll discuss these rates, and then we’ll discuss them in relation to book marketing.

Click-through Rate

The first figure, 1 out of 1000, is called a click-through rate (ctr).

A ctr of 0.1% (which equates to 1 out of 1000) is typical of internet advertising.

I’ve placed over 100 ads for a variety of books under multiple pen names on Amazon itself using Amazon Marketing Services (AMS), and most of my ctr’s fall in the range 0.05% to 0.2% (varying from 1 in 2000 to 1 in 500).

Some books get better ctr’s…