I’ve written before about things you should do instead of obsessively checking your sales stats. But, of course, at some point you do need to check those stats and see how your book is doing. And that’s when you realize that you need some way to track your sales.

How does that look? Do you need special software? How often should you check?

We’ll get into the how in a minute. First, let’s look at why you should be tracking your sales.