by Sandra Beckwith on Build Book Buzz:

Authors, prepare yourself for the inevitable one-star review. In the publishing industry, one-star reviews are practically a rite of passage.

And no one is immune. Whether you’ve got 10 best-sellers to your credit or it’s your first book, you can expect at least a single one-star review.

There are the one-star Amazon reviews that make you roll your eyes.

“If possible, I’d give this pile of garbage zero stars.”

“Not really of much use for me. Seems like just a lot of useless information to fill up a book.”

“The best part of this book is the cover photo.”

Then there are the one-star Amazon reviews that have a little more substance.

“If you know nothing at all and are not good at Googling this might be a good choice.”

“I really didn’t like this book. I don’t understand why it’s so highly rated. I found the characters to be either overly dramatic, willfully ignorant, or utterly apathetic. They were just too extreme.”

“I was expecting a great deal of sociological analysis that relate to the author’s personal experiences but instead got a 272 rambling, inconsistent, humble brag of a memoir sprinkled with a few facts and statistics for good measure.”