On the future of media and audiences

Interesting thoughts 🙂

Simon Staffans's avatarSimon Staffans // Evolving Media

future

I’ve never been labeled a ”futurologist” before, but last week I was. I had been invited to talk on a panel at MIPTV under this banner. Three of us – me, Eric Scherer from France Television and Bill Baggelaar, SVP of Tech production and Post-production at Sony – were tasked with commenting on the trends for the future that IHS’ Principal Analyst Paul Gray had talked about in his presentation just before us.

My role was that of a producer and creator (and developer and strategist and…), basically coming from the content production side a bit more than my two co-panelists. And while Paul’s presentation was interesting – touching on everything from VR and AR to the ”democratization of video” – I still felt that the greatest changes for anyone in the media business are in the core of what we’re trying to tell, how we’re trying to tell…

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