How People REALLY Decide to Buy Your Book…

To read this highly informative article by Tucker Max,

including a great Infographic,

click on the link or image below:

how-people-really-decide-to-buy-your-book

image

19 thoughts on “How People REALLY Decide to Buy Your Book…

  1. Very insightful article. I recognise a lot of my own behaviours when evaluating the purchase of a book.
    What is intersting is that the chain of decisions is the same as mine. When I read the article, I though, “Oh, strange, the title is before the cover”, but then when I read the process, I did recognise this is what I do myself most of the time.

    Well, yeah, if I don’t receive a recommandation, the chain of decisions might be different. For example, if I’m browsing, I’d probably evaluate the cover before the title… but then, I’m not sure. Though I have to say, I don’t normally go browsing books randomly.

    Really, really a good article. Thanks for sharing.

    Liked by 1 person

  2. I can assure you, the author’s biography does NOT influence my decision when buying a book. I look at the title, fair enough. I look at the cover – as the picture someone chose can say a lot in what tradition the author sees his novel (and this information can be misleading, as the first US-covers of the Peter Grant series from Ben Aaronovitch have shown!) –
    I look at the description (and the description for some of the Peter Grant series was wrong!). Then I look at online reviews. Not only amazons anonymous ones, also those of journalists in papers if that book has been written about. I usually try to get a review which says a little more about the content than the back cover. Fair enough, I DO like to look at negative comments. Not always do those put me off.
    Does it matter who recommends a book? No. I do not go and buy everything successful friends recommend nor do I go and have a look at a book some celeb has endorsed. But I may be the unusual reader in this.

    Liked by 2 people

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