Blogging: if done right, it’s one of the best ways to attract and retain an audience, and to increase your sales. But to do it right takes a lot of work. Constantly developing fresh content and interacting with your growing audience is a time-consuming and energy-draining project. If you’re an author, you’re probably already drained from the effort you’re expending on your work in progress. So if you’re blogging, too, you want to make sure your posts are optimized to encourage maximum sharing.

This past summer I wrote about being findable on social media. I said, “We all know that social media is one of the best ways to increase your visibility. But simply having a Twitter account, or a blog, or a Facebook page, or all three and more, is wasted effort if you are not making yourself findable.” In this post, I talked broadly about…